4 B2B Objections to the "Buying Cycle" Mentality (And How They Might Be Wrong)
October 29, 2015
In B2C, it is widely accepted that the “selling cycle” has become a “buying cycle.” Consumers are more likely to shop online where they control the process. Some would argue that B2B is different; sellers still have control and will always have more control. We take a look at 4 common objections, analyzing their degree of truth and falsehood.