Will Salesforce Acquire Apttus CPQ?
October 11, 2016
When Salesforce, Inc. acquired Steelbrick, Steelbrick became the “go-to CPQ solution” for Salesforce users - at least for SMBs. Larger B2Bs in the upper middle market and enterprise are asking why Salesforce has not also acquired a CPQ designed for them too. The more important question is: will Salesforce acquire an enterprise-grade CPQ? Will they create one seamless CPQ that could scale from SMB to multinational? Will this happen within the next couple of years?