Podcast 8:Solving the Alignment Dilemma
Neil shares his thoughts about some of the challenges facing companies from solving the alignment dilemma. We also talked about suggestions for organizations who are still struggling to make alignment work and what they can do they get started. We also discuss:
Development of all client marketing research projects.
Providing in-house marketing and creative expertise for Cox Radio Atlanta's senior sales teams.
Generation of advertiser solutions via marketing strategy facilitation and idea generation.
Direction of external marketing efforts (outdoor, organic digital, paid digital, TV spots, contesting, etc. for the top billing radio cluster in the Southeast.
Development and Oversight of internal monthly/annual employee recognition awards system